Lexus Prize Trailer At TED – How To Win A Hybrid
What is TED you ask? TED stands for Technology, Entertainment and Design. Its slogan is “Ideas Worth Spreading.”
Tiffany Paige of Green With Tiffany is also a Lexus Product Specialist. Tiffany was at the 2010 TED conference where Lexus and Articulate got together to create a contest.
The Lexus Prize was a year’s lease for a hybrid vehicle, the Lexus HS250h. All Tedsters had to do at the Lexus Eco Village was give their 1 minute video pitch for their best idea to reduce our carbon footprint. Lots of people participated including members of the cast of “Glee”.
10 finalists were picked from the jury of the Spark Awards Team and one person was chosen as the final winner.